Iona Sale set up her events based public relations company, dealing mainly in the arts world  in 1997, having spent 6 years running the Press Office for Spink & Son in St James', London SW1. 

1989          Studied  the  V & A Decorative Arts Course

1990-1991 Spent 2 years working as an assistant in a public relations company specialising in commercial property

1992-1997 Ran the Press office at Spink & Son, King Street, London SW1, fine art dealers and coin and medal auctioneers

1997- to 2000          Set up IONA PR specialising in the art world and ran the company from London

2000-present           Moved the office to Stow on the Wold where she works from at present. 

Iona has been involved in raising the profile of many antiques and art fairs including ART LONDON, a 20th century and contemporary art fair, from its inception in 1999 until 2005; the LAPADA Antiques & Fine Art Fair in London from 1997 to 2000 and the LAPADA Autumn Antiques & Fine Art Fair at the Centaur at Cheltenham Racecourse since 2004. 

Iona's involvement with Simon Chorley Art & Antiques began before our first sale in January 25th, 2007 .  She is an integral member of the team, using her skills to work with us in raising the awareness and the general profile of all that the company does.  

Iona specifically helps to highlight those elements which epitomise the firm and its role in the market and the community:  Our very traditional discretion and integrity as regards all private client management, the many charitable events / associated cultural activities we are involved in throughout the Cotswolds, our unique standard of sales exclusively from private sources - as well as our beautiful saleroom and globally accessible sales through our Live Online Bidding facility and fully illustrated online catalogue.  Her PR skills serve our clients directly in raising awareness of the firm  as the first choice for valuations and sale of chattels, as well as exponentially increasing our audience of sale purchasers.